North Korea has aired its first TV commercial. And it's for beer! Welcome to the 21st century, North Korea. We have things called advertising here. Advertising helps sell products but considering your people are basically all starving, I'd venture to guess beer won't be much of a market mover.
Here's another tip. If you were gunning for that Cannes award, you'll have to open up your top-secret beer commercial to folks outside your top-secret country.
However, we at headquarters have learned the gist of the commercial goes something like this:
. . .showed a grinning Korean man with sweat on his face holding a glass of beer, with a caption that read, "Taedong River Beer is the pride of Pyongyang." The commercial said the beer relieves stress and improves health and longevity. It also showed images of a pub it said was in the capital of Pyongyang, filled with people drinking.
I can get on board with the claim that beer relieves stress but considering the gargantuan levels of stress one must suffer living in North Korea, I'm thinking this is pretty much bullshit. No wonder this dude is sweating! I'd be drinking my face off if I lived in North Korea and this was the first taste of the 21st century I'd ever experienced. Too bad I wouldn't be able to afford that delicious beer since I only make $1,065 A YEAR.
What a bunch of jerks.
Oh but thanks for adding that B12 to the delicious beer I can't afford. I'm so happy someone is looking after my health.
You are officially dead to me (again), North Korea.
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Thankfully I saw this guy shortly after learning about North Korea's foray into the present. Now I feel better. Fuck yeah, America! Where dudes can wear robot helmets and play the accordion on the streets and drink beer if they want.
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