Japan really knows how to get your attention. JWT (a fancy ad agency) in Japan just won a big fancy Cannes award for its Kit Kat campaign as pictured above. Apparently the translation of Kit Kat in Japanese is "surely win." Those agency wonks decided to create edible postcards that folks can send students as good luck wishes before their super rigorous entrance exams. Japan never does anything half assed.
I wish I was a student if only to receive one of these kick-ass Kit Kat Mails. What's inside that delicious box? A giant delicious Kit Kat with my name all over it.
I really think Nestle should introduce this campaign into the U.S. Only problem is our students here are not nearly as kick-ass smart or let's face it deserving of such a sweet piece of mail. Save for me. I would deserve this Kit Kat Mail. Me and the Japanese. Everyone else can go scratch.
Once again the Japanese impress with their crazy out-of-the-mailbox ingenuity. What will they think of next?
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